The Lime Green Lace Appeal is the brain-child of some very savvy children, parents and teachers at Sevenoaks Prep in Kent.
When faced with the challenge of raising money to build a community with Haller, they decided to pick up on the success of the "pink ribbon" breast cancer awareness campaign and the Comic Relief "Red Nose" fundraiser, by selling green shoe laces.
Targeted initially at school age children, the idea was that they would buy a pair of laces for £1 and then wear them (especially prominently at Sports Day!) to show their support for Haller. The green of the laces would be a nod to Haller's environmental roots, but the shoe laces were also, for the children, a way to show that they were tied -- emotionally as well as financially -- to the children in the community they were helping to create in Africa.